Digital Marketing

Facebook is now paying content creators based on how many views they receive on content posted to their public stories – a new monetization option via the Facebook Content Monetization program.

Brave Software, which operates a search engine, has sued News Corp., asking a federal judge to rule it has not infringed on the media company’s copyrights by using its search summaries through tools related to generative AI GAI.

Meta is encouraging advertisers to integrate Google Analytics 4 with its ad platform, offering early access to ad-system updates that show a boost in conversions.

Amazon opened the door for SMBs to explore CTV and AI as the media becomes more affordable. Google and Microsoft once owned the SMB market, but that is changing as automation becomes prevalent in other types of media.

“Neither the Instagram nor the WhatsApp acquisition was anticompetitive,” Meta says in a papers filed with U.S. District Court Judge Boasberg in Washington, D.C.

The new two-year account extension follows the brewer’s global media consolidation at Dentsu in 2021 and now also incudes CX and creative services.

Successful TV viewership and high ratings of TV shows are not dependent on the political leaning of a show or its performers in real life. The storyline is.

When Donald Trump was the star of “The Apprentice,” he just fired one person a week, but now he is firing thousands.

Executives did not provide financial details including price hikes, but a Paramount Advertising exec said: “It’s at the high end of where this marketplace is.” Pacing of ad sales continues to be “earlier and earlier.”