Digital Marketing

TikTok is inviting marketers to develop and publish branded microdramas powered by new AI-powered ad features.

Pinterest has hired Julie Henderson, a former communications leader at both Snap and 21st Century Fox, as its new vice president and chief communications officer.

Pinterest has hired Julie Henderson, a former communications leader at both Snap and 21st Century Fox, as its new vice president and chief communications officer.

Amazon Web Services launched a $1 billion initiative to embed Forward Deployed Engineering teams in customer organizations like the NFL and Southwest Airlines to accelerate AI adoption. The initiative, announced Tuesday, supports major partners.

AI-referred purchases continue to rise. The number of these AI-driven sales is twice as high as a year ago – at least for Amazon, according to recent data.

With confidence in agency trading models under scrutiny, forward-thinking brands are seeking to build direct relationships, owned data and genuine audience trust.

To date, it has cut the flow of ad dollars to 1,376 sites illegally appropriating FIFA World Cup content, the Trustworthy Accountability Group announced.

OpenAI has dropped the “Sponsored” label on its ChatGPT Ads and renamed the “Ad” label across its platform. The change is surfacing across its platform, across many industries including travel.

Big “vertical,” synergistic-seeking media mergers are officially no longer a thing now that Comcast has decided to break apart the company. Again.

The author, speaker and former long-time Publicis guru joins marketing-mix model developer Prophet and will advise about CMO, CFO decision-making.