Digital Marketing

TV networks and streamers are spending more on high-priced sports programming, with little left for unscripted content.

The legal battle between Connoisseur Media CEO Jeff Warshaw and Soros Fund Management (SFM) now turns on one question, following new filings, Inside Radio reports: Did he advise SFM that Cumulus Media was ready to acquire Audacy’s debt before SFM acquired the broadcaster as it moved through bankruptcy reorganization? Warshaw sued SFM last year, seeking damages for an alleged breach of an oral agreement. He charges

Terms were not disclosed, but the 670-person agency will be integrated into Publicis Sports Group, reporting to CEO Suzy Deering.

A couple of commandments are in order for watching “The Ten Commandments” this weekend on ABC.

Kalshi, the prediction market platform where players can place bets on world events — such as the number of deportations this year — was sued last week by the state of Washington, one of such 20 lawsuits the company now faces, WNYC Studios reports. In addition, the Arizona attorney general filed criminal charges against the company.

Meta is forming a team of “elite AI researchers” led by Yang Song, a former TikTok executive now in charge of making Meta’s social apps even more engaging and profitable.

A Utah man is alleging in a new lawsuit that artificial intelligence company Perplexity shares “complete transcripts” of users’ chats with Google and Meta, via analytics tools embedded in Perplexity’s online site.

Microsoft Advertising appears to be testing a two-tier sponsored product carousel on Bing to expand its ecommerce ad presence and compete with Google.

TikTok’s U.S. venture has announced a partnership with Cameo, which delivers personalized celebrity video messages to fans. Together, both companies want to help creators connect with fans and directly monetize their social media celebrity status.

A federal appellate court this week refused to revive a challenge to a Minnesota law prohibiting “realistic” deep fakes of politicians.