Digital Marketing

Chicago Public Media Partners With Illinois Public Broadcasters To Fund Statehouse Coverage

Chicago Public Media is partnering with the Illinois Public Broadcasters (IPB), a network of public media stations, to strengthen coverage of the Illinois State Capitol in Springfield, the Chicago Sun-Times reports. The two entities will combine their financial resources to jointly pay for two full-time statehouse reporters. 

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Trusted Media Brands Employ AI To Tell 'One Clear Story' To Ad Buyers

Revenue, research and insights teams at Trusted Media Brands (TMB) are using AI tools to provide advertisers with a coherent narrative, AdExchanger reports. This isn’t easy, given that inventory spans print, web, social, streaming and newsletters. “The magazine subscriber doesn’t look anything like the TikTok viewer, at least on paper,” says Michael Boccacino, vice president

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