Digital Marketing

Following an initial testing round with its top-performing creators, Snapchat has officially expanded its Creator Subscription offering to all eligible Snapchat creators across the globe.

Tok has launched a simple mobile game designed to be played casually by friends within DMs and group chats.

That’s the good news, according to Guideline. The bad news is that geopolitical uncertainty – especially the war in Iran – could crush demand if oil prices and unemployment continue to rise.

Perplexity late Wednesday asked a federal appellate court to vacate an injunction that would ban the artificial intelligence company’s shopping agent, Comet, from Amazon.

“Media value” for linear TV networks is down 16% to $1.24 billion through Q1 this year, according to iSpot.tv.

The rebooted print edition and accompanying digital “experience” features a new llook, as well as columns including “The Context” intended to put a rapidly changing world in perspective.

Anthropic signed a Memorandum of Understanding with the Australian government to follow specific AI safety and research rules, when CEO Dario Amodei met with Australia’s Prime Minister to confirm the agreement.

Smartly.io has become OpenAI’s first creative ad-tech partner, allowing advertisers to place ads in the ChatGPT interface where users can engage with the chatbot for product advice and recommendations.

Concourse Media has named Jack Sheehan as president of worldwide sales, Screen Daily reports. Previously, Sheehan served as president of worldwide sales and development at Archstone Entertainment. He will focus on the firm’s global sales strategy and will supervise efforts at the upcoming Cannes market. Sheehan will also work with CEO Matthew Shreder and the firm’s financing partners

Young consumers are increasingly influenced by social media platforms and influencers concerning money instead of traditional financial institutions, according to a study titled Financial Lives in the Networked Generation, Newswise reports. “These shifts are not incremental—they represent a categorical transformation in how young people experience and understand money,” the authors write .“Traditional financial education models were not designed