Digital Marketing

Axel Springer completes Telegraph Media Group Acquisition

Axel Springer,  the German publishing group, has closed its $761 million acquisition of the Telegraph Media Group following regulatory approvals, Reuters reports. The deal was approved by authorities in Britain, Ireland and Australia. This is the second-largest purchase by Axel Springer, just behind its $1 billion acquisition of Politico in 2021. 

Axel Springer completes Telegraph Media Group Acquisition Read More »

Miroma Group Becomes Top Shareholder In Ad Results Media

Miroma Group, a London-based marketing and content firm, has become a controlling shareholder in Ad Results Media, a radio and digital audio ad agency, Inside Radio reports. This represents Miroma’s most significant expansion into the U.S. to date, while increasing its annual media investment to $750 million+. Shamrock Capital, which has controlled Ad Results Media, will retain

Miroma Group Becomes Top Shareholder In Ad Results Media Read More »

AI Is Causing The Content Industry To Eat Its Own Foundation: Opinion

Artificial intelligence is breaking the model through which traffic was sent back to content creators, Vincentas Grinius, co-founder at IPXO, writes in The AI Journal. “The better these systems get at synthesizing content, the less reason users have to visit the source,” Grinius continues. In addition, Grinius observes that as “original high-quality content stops being economically viable to

AI Is Causing The Content Industry To Eat Its Own Foundation: Opinion Read More »