Digital Marketing

SuiteDSP has launched a capability that it says can help advertisers evaluate programmatic impressions before placing a bid, ExchangeWire reports. The new tool, AI Decisioning, analyzes live auction signals: supply quality, contextual relevance, audience behavior, historical performance and predicted engagement. 

In-show product placements are alive and well in streaming TV, with some shows being singled out for the sheer volume of the products placed in them.

According to the agency, the move joins brand and performance activity under a single model at the client for the first time.

The biggest regional sports network cable TV group, Main Street Sports, is finally ending operations after a bankruptcy filing and years of trying to find new operating solutions.

Although there were “cyclical headwinds in the U.S. advertising… and a competitive sports calendar on competitor networks, our underlying business remains solid,” said Daniel Alegre, TelevisaUnivision CEO.

The federal Stealth Bot Prohibition Act introduced today would require AI-powered stealth web crawlers to disclose their identity and purpose when accessing websites.

Senator Mark Warner (D-VA), the senior Democrat on the Senate Intelligence Committee, has urged financial institutions to spurn early access being offered for up to $100,000 a month to posts on President Trump’s Truth Social platform, Reuters reports. And Wall Street banks appear to be wary in their own right. A source within a large

Justice Department lawyers withdrew the subpoenas it issued against New York Times journalists after a grilling by U.S. District Judge Arun Subramanian, the Times reports. The reporters had written about the security gaps in the Air Force One jet donated by Qatar. Subramanian, honing on whether the government had followed the law, said subpoenas to reporters “are not the

Television companies are allowing too many disconnected sources to sell ads at once, resulting in high frequency, Mike Shields writes on Substack. Brands and agencies operate in silos without thinking about the consumer, and this disconnect is at the core of the CTV ad problem, claims Doug Rozen, president of Cadent. Yet they think they

The John S. and James L. Knight Foundation is investing $5 million to launch digital newsrooms in 15 U.S. communities in three states, in a partnership with Village Media, Wisconsin News Media Association reports. Village Media, which operates digital-only local news networks that serve 27 communities and 4 million unique visitors, will develop and run