“The NFL values a few things more than most. One of them is reach,” says David Berson, president of CBS Sports. “That means an awful lot to them.” The next round of contracts could see a still
significant 50% hike.
“The NFL values a few things more than most. One of them is reach,” says David Berson, president of CBS Sports. “That means an awful lot to them.” The next round of contracts could see a still
significant 50% hike.