Digital Marketing

As part of the sale, News Corp. received a minority interest in DAZN.

Replacing Hsiao will be Josh Woodward, who leads Google Labs and oversaw the launch of NotebookLM, the company’s tool that turns text into a podcast-like show.

Replacing Hsiao will be Josh Woodward, who leads Google Labs and oversaw the launch of NotebookLM, the company’s tool that turns text into a podcast-like show.

“Various parties who have been involved in the talks do not appear to be taking Amazon’s bid seriously,” according to the “NY Times.”

Forrester Principal Analyst Kelsey Chickering said “TikTok without its algorithm is like Harry Potter without his wand – it’s simply not as powerful.”

Brands remain determined to increase influencer marketing spend, according to a survey from the World Federation of Advertisers. The influencer marketing industry has grown over $22 billion since 2016 — rising from $1.7 billion to $24 billion in 2024, based on reports by Sprout Social.

At IAB’s gaming ads-focused Playfronts, Discord’s SVP of Product Peter Sellis shared new insights about the company’s first year of the rewards-earning Quest ads format.

Meta Platforms and TikTok are asking an appellate court to dismiss lawsuits over teen safety, arguing that Section 230 of the Communications Decency Act prevents the cases from moving forward.

Zaman was responsible for Google DeepMind’s engineering and research productivity.

Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes are among the first to use Celeste’s advanced capabilities. The AI agent is in closed beta along with about 40 brands and agencies.