Digital Marketing

Changes come so quickly in the TV business these days that only three years after Warner Media and Discovery Inc. merged, they are now unmerging.

Adthena has spent decades building advanced auction systems for Google Ads. Now its data scientists have built a platform to help marketers understand LLM data-driven results.

New McKinsey research reveals why CMOs keep getting sidelined — and what it’ll take to make marketing matter again.

The company knew the combined name ‘”wasn’t the most elegant or meaningful,” CEO Neil Vogel says.

As Meta reported growth in usage and revenue in Q2 2025. CEO Mark Zuckerberg shared his excitement over the ongoing development of “personal superintelligence,” funded by the company’s successful ad business.

As Meta reported growth in usage and revenue in Q2 2025. CEO Mark Zuckerberg shared his excitement over the ongoing development of “personal superintelligence,” funded by the company’s successful ad business.

Siding against Google, a federal appellate court on Thursday upheld a jury’s finding that the Play Store policies violated antitrust law, and left in place an injunction requiring the company to revamp its app marketplace.

X is revamping the appearance and functionality of its in-stream ads. X recently cut hashtags and emojis from paid promotions and continues to refine its ad formats, which it says will be “sleeker,” blend naturally into users’ timelines, and depend more heavily on AI

Senator Ed Markey is floating a bill to allow TikTok to continue operating in the United States, provided the company stores data on U.S. users in this country, and allows access to engagement metrics regarding publicly posted content.

All of June’s growth came from smaller ad categories, as top 10 category spending was completely flat with June 2024. All other categories’ spending rose 7.2% in June.