Digital Marketing

Stagwell faced some backlash after a report about the work was published by Drop Site News, although the company later responded that its agencies work across the political and issue spectrum and that the work for Israel didn’t reflect a shift in that approach.

The FDA sent out “100 cease-and-desist letters” to brands in response to what it says is “deceptive” pharma advertising – which could massively impact pharma’s $7 billion U.S. national TV ad marketplace.

In the U.K. (as with the U.S.), individual CEO titles are being done away with, and those execs are taking on the new titles and responsibilities.

Criteo has announced a partnership with Google Search Ads 360 – a first for Google, but the industry may soon see more of these types of unusual agreements.

Following its recent performance report, which showed weakening ad revenue and a loss of U.S. users, Snap CEO Evan Spiegel has shared an open letter addressing the platform’s current “crucible moment.”

Consumers are researching more, asking completely new types of questions, and getting answers with help from AI. U.S. impulse buys have dropped from 30% to 26%, according to an Ipsos online study commissioned by Google.

The most recent ad-spending data may be the first marketplace evidence that AI overviews are converting digital dimes into AI pennies for publishers on the open web. If even that.

Matt Seiler, a leader in performance-based compensation and automation, has joined the board of full-service performance marketing agency Converge.

Why did Nike decide to literally question their iconic tagline?

He will lead agency relationship efforts in a bid to drive ad revenue growth and adoption of its ad solutions like the video display ad business that the company unveiled in 2024.