Digital Marketing

System1’s ad testing platform Test Your Ad measures consumers’ emotional responses to forecast commercial impact.

The Trump administration says there are too many U.S. filmmakers around the world getting tax breaks to make movies, and they don’t like it. Say hello to a 100% tariff.

Capabilities include live brand experiences, retail and shopper marketing, digital content and sponsorship activations. The firm has worked with clients such as Walmart, Unilever, Kimberly Clark and others.

The May 14 livestream features celebrity hosts, Q50 influencers, and a push to connect with value-driven women over 50.

As next week’s Upfronts draw near, the news of which shows will return next season and which ones will not has been trickling out for a number of weeks.

In an effort to dispel brand concerns over their intellectual property being illegally stolen on its ecommerce platform, TikTok has released a report highlighting precautions the company has taken to protect brand IP and provide reliable product listings across various regions.

Some of the biggest social media companies reported Q1 2025 earnings last week. MediaPost has compiled the highlights from each report, showcasing increased competition within a rapidly changing industry.

Google has confirmed a partnership with talent firm and production company Range Media Partners to launch an initiative driven by its Platforms & Devices team that includes Android.

Email carriers like Google should not be required to follow the same “common carrier” rules as the U.S. Postal Service, TechFreedom argues in a friend-of-the-court brief.

AI enables Google to infer much more about what consumers want through advances in natural language processing – with better understanding of user queries and relevance to ads served. But how much do these companies really know how AI-based ads really work?