Digital Marketing

Spotify expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app’s ad exchange. Advertisers can now reach Spotify’s logged-in users via real-time auction with full addressability and measurement capabilities. GAI tools are available to support creatives.

Work for the brands, which include Buddig, Old Wisconsin, Kingsford and others, will break this summer.

According to a report from Bloomberg, TikTok will be fined by Ireland’s Data Protection Commission by the end of the month. The fine, equivalent to about $553 million, stems from an investigation that found a breach of the EU’s General Data Protection Regulation, as user data has allegedly been sent to China to be accessed

According to a report from Bloomberg, TikTok will be fined by Ireland’s Data Protection Commission by the end of the month. The fine, equivalent to about $553 million, stems from an investigation that found a breach of the EU’s General Data Protection Regulation, as user data has allegedly been sent to China to be accessed

Ad fatigue, competition, and platform changes are making it more difficult to sustain performance.

Before rejoining GroupM as CEO late last year, Brian Lesser was chairman and CEO of data cleanroom. Terms were not disclosed.

For some hard-pressed linear TV networks, the good news is that the NFL again helps it keep viable.

By expanding the program, which offers agencies an exclusive badge and package of exclusive educational and business opportunities, Snapchat says it is opening up its resources to smaller independent agencies in order to attract more business from that sector.

The weapons that won American independence are the subject of a timely new episode of “Nova.”

Women’s health jumped to second place, with the category’s $866 million in venture funding led by $200 million for tracking app Flo Health.