Digital Marketing

TikTok this week released search ad campaign data to demonstrate its worth as its extended Sept. 17 deadline to be sold to a U.S. owner or face a ban in the U.S. quickly approaches.

The consumer production division of the FTC reportedly is investigating whether Amazon and Google misled advertisers about the terms and pricing for ads on their websites.

Newspeak messaging aside, rebranding America’s military from “defense” to “war” isn’t just stupid, it’s a $1 billion “branding boondoggle,” according to pro-democracy veterans advocacy group VoteVets.org.

That’s how WPP Media’s Kate Scott-Dawkins responded when I asked if we hadn’t already arrived there, biometrically speaking. Full disclosure: I have not.

BrightEdge’s data gives the industry a reality check. Here’s why AI search owns the research phase of the purchase process, and why traditional search still owns the conversions.

Paramount Skydance execs, including Paramount President Jeff Shell, believe they can re-launch/re-commit to networks like MTV, VH1 and BET, but details are sketchy.

It seems every week a new brand is thrown into the public opinion swirl that is a perceived marketing boo-boo.

Frohlich rejoined WPP earlier this summer as director of communications and corporate affairs, succeeding Chris Wade who stepped down after 13 years in the role.

Each year, the Emmys give us a chance to check in on the world of TV content creation – who’s up, who’s down and who stayed the same.

The AI ad featuring Rowdy, the Dallas Cowboys’ mascot, is a first for the football franchise – bridging sports, technology and the future of finance. The spot premieres Sunday and will play throughout the season.