Digital Marketing

That which we call GroupM – or “WPP Media,” for that matter – by any other name would yield as much equity, right?

Jerry Dischler, president of cloud applications and former Google Ads boss, has decided to leave Google after nearly 20 years.

Winning the AI race could come down to learning how to play the data game. Microsoft President Brad Smith recommends that the U.S. ensure public data remains open and accessible because data fuels powerful AI.

Analysts on the Thursday earnings call expressed concern over heavy DSP competition ahead, especially in the CTV space. Amazon’s DSP is a particular threat to the prospects of The Trade Desk.

A one-camera workplace comedy set in a DMV office, and a made-for-network TV spinoff of “Yellowstone” are two of the new shows on tap for CBS next fall.

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors that impact brand presence in AI prompts and commerce.

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors that impact brand presence in AI prompts and commerce.

TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credits, mentorship and educational resources as the company leans leaning further into its stance as a major supporter of small business.

TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credits, mentorship and educational resources as the company leans leaning further into its stance as a major supporter of small business.

Google has reached a “settlement in principle” with users who brought a class-action privacy complaint over real-time bidding.