Digital Marketing

In the new show coming to The CW this week, the new wrinkle in the Holmes story is a daughter Holmes never knew he had.

Safe Superintelligence is the latest AI startup to gain backing from Google and Nvidia. Superintelligence surpasses human intelligence and will become the basis for agent-to-agent communications because it will have the ability to make decisions without human intervention.

Reddit is launching a new “Partners” page designed to foster partnerships between businesses and agencies when creating and managing campaigns on the platform.

Snapchat is inviting brands to sponsor its “Snap School” events – interactive workshops designed to train creators through a variety of methods directly tied to the platform.

Snapchat is inviting brands to sponsor its “Snap School” events – interactive workshops designed to train creators through a variety of methods directly tied to the platform.

Each major player often has more incentive to maintain the current state of affairs, instead of seeking better solutions for everyone.

Two Democratic lawmakers are calling on the Federal Trade Commission to investigate allegations by the advocacy group Fairplay, which accused Meta Platforms of collecting data from children who use the virtual reality platform Horizon Worlds.

Freshpet, TurboTax, Geico, Dick’s and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ad spend, Freshpet and TurboTax had the highest recall-to-spend efficiency in this group’s brand recall.

The move leaves the FTC, established as an independent five-member commission, with three Republicans and no Democrats.

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents, and ended with me asking MRC if they’ve started thinking about standards for filtering out human traffic for buys targeting AIs.