Digital Marketing

Google is rolling out a feature that automatically links Google Ads accounts with YouTube channels when the systems detect a strong data relationship between the two. The goal is to give advertisers access to stronger audience signals – automatically.

Organic net revenue in 2025 is now expected to be down just under 10%. That compares to the “upper single digits” decline the firm believed it was facing earlier this month,

Scripps viewed this as a hostile takeover bid and in a company release, said: “The board will take all steps appropriate to protect the company.”

Media analysts say that perhaps more than other bidders, pure-play dominant streaming business Netflix may run into regulatory, anticompetitive concerns – much more than Paramount and Comcast.

An upcoming awards show on CBS attempts to answer the question: What defines family programming in this day and age?

That’s what a new Harris Poll says marketers are prepping for, but it may not be that far away. Actually, it begins as soon as next year.

OpenDP provides what the companies call a “rigorously engineered suite of differential privacy technologies – a mathematical framework that adds controlled statistical noise to data, ensuring that individual-level information remains unidentifiable.”

Absent intervention by an appellate court, the new ruling brings an end to Baltimore resident Barry Glazer’s claim that Meta’s terms of service require the company to police its platform for phony ads.

The law “will cause an irreparable loss of First Amendment freedoms on a massive scale,” the tech group NetChoice argues in papers filed Friday with U.S. District Court Judge Patricia Tolliver Giles in Alexandria.

The European Union announced it has approved the combination unconditionally on Sunday. Today Omnicom said the deal is expected to close by late Wednesday.