Digital Marketing

Incremental increases in computing and processing power will affect how ads are created, speed and timing and how they are served to consumers – especially as agentic consumer purchasing options become more common.

Google has begun displaying ads in AI Mode, the company’s AI search engine, placing them at the bottom of the responses on the page. Ad results labelled with the sponsored tag resemble the organic link cards that serve up above.

Along with the NFL, college football TV viewing has also made slight gains. Analysts point to the new Nielsen Big Data + Panel measure.

82% of Americans are prioritizing low cost and high impact when it comes to gift-giving this year, according to a new poll from Stagwell’s Harris Poll for Mastercard.

The move deepens PMG’s expansion into creative and content marketing services, albeit on the backbone of its proprietary Alli tech stack.

The spot consists almost entirely of the voices of 14 people not seen onscreen who are sharing their frustrations with the state of TV news today.

Attorneys for a woman diagnosed with anorexia are attempting to revive her lawsuit against Eating Recovery Center, which allegedly shared her data with Meta via its analytics pixel.

Brands that scale culturally intelligent creative without losing brand consistency will have a competitive advantage.

Thomson Reuters is urging an appeals court to leave in place a ruling that artificial intelligence company Ross Intelligence infringed copyright by training its legal research service on material published by Westlaw.

History is full of “transactional” peace deals that didn’t fare well. Look at the Munich Agreement of 1938 that appeased Hitler.