Digital Marketing

CTV advertising has a real mislabeling problem today, with billions of dollars of spend going to web video and bot traffic improperly presented.

TikTok is now testing “Footnotes” – its own version of user-sourced contextual notes on in-app posts.

Weeks after WPP acquired InfoSum for an undisclosed sum, there still are many unanswered questions. Here are a few of them.

Google harmed publishers and consumers by monopolizing key components of the ad-tech market, a federal judge in Virginia ruled Thursday.

Omnicom Media Group’s Dan Clays presides over the 10-person Media Lions jury.

Digital ad revenue grew nearly 15% to $259 billion in 2024, according to the IAB, which released its annual internet ad revenue report on Thursday.

A new World War II miniseries demonstrates that sometimes the use of flashbacks can be so overdone that confusion reigns.

Another strange moment in a different marketplace could be occurring – the upfront market for national TV networks and premium streaming platforms.

Just weeks after Assembly named one, Interpublic’s Momentum Worldwide unit this morning appointed a Chief AI Officer, indicating that it is the hot new title on Madison Avenue. So we asked an AI to assess the recent half life of C-level agency roles.

He most recently spent 8 years at Corus, where he was Chief Revenue Officer overseeing more than $1.5 billion in revenue.