Digital Marketing

On the spectrum of nice-, want- and need-to-have, there’s now academic proof that ethics can make you a better advertising pro. Who would have thought?

The deal is backed by JP Morgan and several private equity groups. Ad.com, which has extensive experience in advertising, acquired Search.com in July.

What makes consumers stick around after big sports franchises end their respective seasons? That may be something streamers continue to worry about.

In his appearance on “Fallon” last week, Greg Gutfeld did what great late-night guests are supposed to do – entertain.

Telemundo has launched FAST service Telemundo Deportes Ahora, while TV set manufacturer Hisense launched FAST service Hisense Channels.

Tech companies promise a golden age of productivity. Billions later, and years into the hype cycle, companies are still waiting.

An internal Meta document acquired by Reuters shows Meta allows its chatbot personas to flirt and engage in romantic role play with children.

An internal Meta document acquired by Reuters shows Meta allows its chatbot personas to flirt and engage in romantic role play with children.

The advances in mobile ad formats using AI-powered tools and privacy-centric measurement solutions provide iOS app advertisers with three ways to improve mobile campaign performance.

The advances in mobile ad formats using AI-powered tools and privacy-centric measurement solutions provide iOS app advertisers with three ways to improve mobile campaign performance.