Digital Marketing

A federal appeals court won’t reinstate a claim that X violated a Washington state “anti-pretexting” law by asking users to provide contact information for security purposes, then using that information for ad targeting.

The U.S. Ad Market Tracker which decelerated to 2.4% in February — the worst expansion since the last ad recession ended — bounced back to a 7.8% gain in March, implying a relatively healthy signal for the U.S. ad marketplace despite continuing concerns about the nation’s economy, the macroeconomy, and geopolitical instability that have some

Ad recall and viewer engagement have reached new lows in today’s second-screening landscape.

Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display and YouTube perform within Performance Max. Google also will add full search-term reporting and more detailed asset reporting that show advertisers all metrics for individual assets running in the campaign.

The Advertiser Perceptions study also found a significant decline in organizations’ actions or priorities to support quality news sites and credible journalism.

Madhive, a unified operating system for local media, announced Wednesday the launch of its first “enterprise intelligence layer” designed to improve each aspect of an ad campaign from pitch to payment.

Since the search industry added generative AI, it’s an old problem with a new twist.This predictive model that improves navigation for better search ad visibility and engagement based on a landing page makes Unbounce CEO Steve Oriola very happy.

With press freedoms seemingly on the line, the show’s longtime executive producer Bill Owens shockingly departed over editorial meddling by corporate higher ups.

A study by the IAB, Advertiser Perceptions and Guideline finds that 68% of media buyers/sellers and brand execs say CTV is a “must buy” and another 62% cite social media in the same vein, a study by the IAB, Advertiser Perceptions and Guideline finds.

Every year, many question whether the mid-May upfront presentations are still necessary or relevant.