Digital Marketing

Why social intelligence is coming, and what it could mean.

Covering digital media, I sometimes feel like I’ve entered Rod Serling’s “fifth dimension,” especially when I see some of the advances being made in the three-dimensions of out-of-home media.

Given the importance AI will play in WPP’s selection of a new CEO, we asked some AIs who were optimum candidates. Four internal execs each got three votes, including one who knows a lot about AI: Brian Lesser.

At the consideration stage of the journey, brands have a real opportunity to leverage retail media networks to reinforce their value and stay top-of-mind. RMNs provide the ability to retarget high-intent shoppers, serving them with tailored messaging based on previous interactions. Unlike standard programmatic retargeting, RMNs leverage first-party purchase data, allowing brands to reach consumers

The company previously worked with PMG who was named global media AOR a year ago. It was not clear if PMG defended the account.

An announcement characterized the pending departure as Read’s decision to retire-he’s been with the company for more than 30 years.

A federal judge said Google must face accusations that Shopping ads for pirated textbooks infringed publishers’ trademarks.

Spotify’s new partnership with United will make over 450 hours of curated playlists, podcasts, and audiobooks from the streaming service available to airline passengers for free.

OpenAI plans to appeal a copyright order brought by The New York Times that would require it to keep ChatGPT logs indefinitely.

X has partnered with Polymarket, a crypto-based prediction marketplace where users make wagers on different outcomes for real-world events.