Digital Marketing

In a continued effort to scale its ad business across Europe, Overwolf has hired Activision Blizzard’s former Group Director of Agency Partnerships Adam Davis as director of brand partnerships.

“People under the age of 18 have a First Amendment right to access the news,” the New York Times Company, Reuters and others say in a friend-of-the-court brief filed with the 9th Circuit Court of Appeals.

Snap’s “App Power Pack” ad suite includes new formats, bid strategies, targeting, and optimizations designed to deliver the social media company’s app marketing partners improved reach and ROI on more recent platform surfaces.

Microsoft will begin enforcing cookie consent requirements for users accessing websites in several European countries beginning October 31 – a move intended to comply with changes that have been made or are scheduled to take place.

While Americans are increasingly pinching pennies, the silver lining is that it’s driving them to ad-supported streaming services or tiers, indicating an expansion of ad inventory supply.

Rose was appointed CEO in July and she takes office on Sept. 1. But she’s well aware of the company’s problems, having served on WPP’s board of directors since 2019.

Amazon upfront revenues were projected to soar 30% to $1.8 billion from a year ago with major gains primarily for its Prime Video and Freevee platforms, MoffettNathanson media analyst Michael Morton estimated.

A carriage battle underway this week between Fox and YouTube TV serves as an illustration of the way power is shifting in the TV business.

The companies are working toward a new agreement, executives close to the situation said. Fox Corp. stock closed 1% higher to $54.40 on Wednesday.

TikTok’s privacy policies “expressly disclose” that it collects data, the company argues in a bid to dismiss a class-action complaint on behalf of young children.