Digital Marketing

InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmatic mobile services for media buyers, to include agencies, media owners, direct brand teams, curators, retail media networks, and demand-side platforms.

A new study says advertising on free streaming/FAST platforms can result in the same “attention” level or higher than those airings on ad-supported paid streaming platforms. TVision finds the viewability rate is 75% for free streaming and 74% for ad-supported/paid streaming.

The dead rise from their graves and mortuary drawers in a new series on Syfy that represents a new take on the undead.

Founded in 2020, the rebranding accompanies expanded capabilities including channel management, business outcomes dashboards, and closer alignment with Horizon’s retail media and digital experience platform NEON, which the firm said is at the core of the offering.

Former FTC Commissioner Alvaro Bedoya, one of two Democrats ousted by Trump in March, has officially resigned from the agency.

President Trump is expected to sign another executive order to push back the June 18 expiration date set with the previous 75-day extension, according to a report from “The Wall Street Journal.”

President Trump is expected to sign another executive order to push back the June 18 expiration date set with the previous 75-day extension, according to a report from “The Wall Street Journal.”

Bridging the gap between social media and QSR, Snapchat is inviting customers to exchange their MyMcDonald’s Rewards points for a free month-long subscription to Snapchat+.

“It would be reasonable to infer that Google, out of anyone, would be able to use an IP address to connect information to an identifiable person,” a federal judge in California wrote.

Amazon Ads has launched an upgrade to its video generator for U.S. advertisers as it takes the company’s ad model deeper into generative AI-powered tools.