Digital Marketing

Paramount Global should do whatever it takes to marshal its legal resources, and dedicate whatever amount of money it will take to fight, fight, fight Trump’s meritless lawsuit against CBS News.

Consumers are looking for brands that feel human, respond quickly, and offer content that informs, entertains or benefits them directly.

Among the use cases suggested in the launch video: a florist receives an alert about low inventory, with a request to restock.

The LA-based programming, commercial and branded content company has opened offices in the Union Square neighborhood of Manhattan. The company’s commercial work and branded content is done via subsidiary studio Bolded. The studio has partnered with brands on series like Cold As Balls with Kevin Hart (Old Spice),

Google confirmed Thursday to MediaPost that it ran a limited experiment with a few publishers serving ads in chatbots before making AdSense for Search broadly available to sites that host conversational AI interfaces earlier this year.

Google confirmed Thursday to MediaPost that it ran a limited experiment with a few publishers serving ads in chatbots before making AdSense for Search broadly available to sites that host conversational AI interfaces earlier this year.

Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to verify users’ ages, and prevent minors under 18 from downloading any apps without parental permission.

Ald, a 20-plus-year veteran of the industry, will report to COO Patrick Dolan and will be responsible for revenue strategy, including expanding membership.

Marketers and agencies often see eye-to-eye on strategic direction and creative output, while procurement professionals tend to focus on cost control, efficiency and performance metrics.

A new Georgia law requiring parental consent for minors to create social media accounts, and banning the use of minors’ personal information for advertising, violates the First Amendment, NetChoice argues.