Digital Marketing

Lawmakers in California advanced a bill that would revise the state’s 58-year-old wiretap law in ways that could discourage lawsuits over online tracking.

In addition to steady gains from “Thursday Night Football,” MoffettNathanson analyst Michael Morton expects rising business from a new NBA contract in the fall of 2025.

The new leadership team will support innovations that are beginning to gain strength across the ad industry, including AI, commerce media, the creator economy, CTV and measurement.

At Cannes next week, Amazon Web Services will demonstrate to brands, agencies and publishers how personal multichannel campaigns can become when supported by AI.

“Marriott Media” will utilize 237 million guest member first-party data to target travelers across digital and physical media locations, including in-room media centers and programming.

Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ’s Sigma platform “at the strategic center” of its media practice.

WPP Media estimates content creators and distributors will more than double their global ad take to $376.6 billion by 2030. This year, these revenues from advertising, media/brand deals and sponsorships will increase by 20%.

A commercial dubbed the worst in the New Jersey primary for its fake, AI-generated images may have doomed a gubernatorial candidate’s campaign.

Almost two-thirds of survey respondents said they use their TVs to watch platforms like YouTube and Twitch.

Snapchat is expanding the functionality included in its basic and premium subscription offerings by prioritizing its most unique in-app features, AR experiences and lenses.