Digital Marketing

The plumbing issues of 2018 haven’t disappeared, but industry groups are now focusing more on the broader role of the ad biz.

The “strategic market status” designation for Google enables the UK’s Competition and Markets Authority to enforce stricter requirements.

As rising FAST networks help fuel ad-supported streaming revenue, The Roku Channel and Tubi in particular will see revenues spike, with Amazon Prime Video and Netflix gaining on Hulu.

What if I told you there was a space in culture today that grew by an average of 15% every fourth quarter since 2015? And that turmoil, instability, and uncertainty don’t weigh this space down, but instead appear to accelerate it?

CBS is the only one of the four broadcast networks to set up the beginning of their fall season in one week – four new shows and 11 returning shows in an eight-day period.

The firm’s estimated spending on measured media last year was $150 million, according to agency research firm COMvergence.

Fintech company Affirm, known for its “buy now pay later” model, now supports Google’s Agent Payments Protocol, an open-source protocol developed to support agent-led payments across platforms.

Netflix is announcing a slate of new gaming titles available directly through the streaming platform, inviting subscribers to play games on their smart TVs.

The law “imposes sweeping, content-based restrictions on online social media websites, including intrusive age-verification, parental-consent, and content-monitoring mandates,” TechNet, the Chamber of Progress and others told the 5th Circuit on Thursday.

Meta is rolling out Marketing API changes designed to improve ad performance by using its targeting tools to automate allocation of a brand’s ad placement across various formats.