Digital Marketing

Linear TV had the bulk of ad-supported viewing at 58%, with streaming platforms at 42.4%. Broadcast networks had a 28.7% share of ad-supported viewing, with cable TV networks 28.9%.

Consumers will soon delegate online shopping tasks to agentic agents, moving brands into a new world of advertising and online commerce. Credit card and payment systems are working with AI experts to build the technology.

Some analysts expect there will be contraction of content occurring on linear TV, and live sports (and other live programming) will look to fill more of the gap for TV networks.

TLC’s ‘Virgins’ will follow the journeys of four people over 30 who have never had sex.

Scuderia Ferrari HP redesigned its mobile app to bring nearly 400 million global fans closer to its cars, drivers and races. The app was created with support from IBM watsonx, an AI and data platform

That’s on the low end of agency-client relationship longevity by agency type, according to a joint report from the 4A’s and the ANA. Experiential agencies have the longest average tenure – about 10 years.

Microsoft reported strong growth for the first quarter in 2025, up about 13% year over year to $70.1 billion. Revenue from search rose 6%, but demand for cloud services and artificial intelligence skyrocketed.

Roku allegedly collects personal data from children younger than 13, and allegedly discloses information about video-viewing history of users of all ages, Michigan claims in a new lawsuit.

SB 690 would plug a loophole in the 1967 California Invasion of Privacy Act.

A federal appeals court won’t reinstate a claim that X violated a Washington state “anti-pretexting” law by asking users to provide contact information for security purposes, then using that information for ad targeting.