Digital Marketing

Spending on video and music streaming rose more than 10% year over year as of July 2025.

In his weekly note to investors last week, Stagwell CEO Mark Penn cited reports of Dentsu’s possible sale of its international operations, framing the news as “another holdco unable to adapt to the demands of a rapidly-evolving marketing landscape.”

What expectations can we draw from the NFL for this coming season, now that the preseason games have grown 17% to average 2.2 million vs. a year ago?

Movie studios overall are spending less on TV marketing for theatrical releases this year. U.S./Canadian theatrical movie business is virtually flat compared to box-office revenue a year ago – down 1.1% to $3.59 billion, according to IMDb Box Office Mojo.

DSP strategies are moving beyond automation with support from agentic technology. This sparked a discussion during the weekend about optimizing bid strategies through predictive algorithms and real-time optimization across the entire ad buying process.

Trump’s pardon of reality-TV stars Todd and Julie Chrisley is the likely centerpiece of Lifetime’s sprawling eight-hour docuseries about the couple.

Shot entirely in Blythewood, South Carolina without any actors, the ad aims to capture the spirit that drew Scout to this town.

Brands are no longer competing for links on page one; they’re fighting to be cited the definitive answer in generative AI results.

A Meta spokesperson says the company is “adding more guardrails as an extra precaution – including training our AIs not to engage with teens on these topics, but to guide them to expert resources, and limiting teen access to a select group of AI characters for now.”

An AI Max user wrote on Reddit two months ago about running an “appliance repair” campaign while testing AI Max and the ads served up for query “obgyn near me.”