Digital Marketing

In advance of the upcoming ANA In-House Agency Conference, I sat down with long-time “Ad Age” editor turned agency and marketing executive to discuss his views on in-housing, as well as the ad industry overall.

The layoffs – which impact thousands of Microsoft employees across the company – have not stopped it from expanding partnerships in AI or integrating data into its platforms.

Pullem is based in Tokyo and brings 30 years of global media management experience at agencies and marketers to the role.

While some Q2 scatter reports by media buyers describe a weak marketplace, Speciale says business on her end has been “strong for us.”

A medical comedy adapted from a PBS staple, and a drama series about a hitman with Alzheimer’s were two of the new shows announced at the Fox Upfront.

In Q1 2025, linear TV ad impressions totaled 1.54 trillion – down 4.3% vs. the previous year – while national TV linear ad spend was estimated at 4% higher.

Nismo Electric Racer Tokyo was developed in an 8-bit visual style and is a retro-inspired game, the kind found in video arcades in the 1980s and 1990s.

The acquisition of Greenbids expands Perion’s addressable market with the ability to add channels such as YouTube, Facebook and Instagram, combined with AI-driven lower-funnel capabilities.

TikTok’s newest feature, “TikTok AI Alive,” pairs its Story Camera with AI to streamline the process of turning static photos into videos, supporting its video-first roots in an age of rapidly evolving AI-powered tech.

Ohio Attorney General Dave Yost will ask the 6th Circuit Court of Appeals to reinstate restrictions on teens’ ability to use tech platforms.