Digital Marketing

TikTok will introduce additional search options and filters after the European Commission received its commitment to provide ad repositories that ensure full transparency around ads on its services. The move now is required by the Digital Services Act (DSA).

Big finding ad agency Leo;s report: 45% of Americans say they “don’t feel like very many people genuinely think or care about me.”

The Federal Trade Commission this week warned 10 companies that they may be in violation of 2024 regulations that outlawed phony reviews.

And by “I,” I mean my unsecure agent resigned for me. And other “prompt injections” to fret over.

For example, pressure-testing is when we get AI to play devil’s advocate.

Texas can’t enforce the App Store Accountability Act, which would have required app stores like Google and Apple to verify users’ ages and block minors under 18 from downloading apps or making in-app purchases, without parental consent.

TikTok Shop is rolling out digital gift cards, aligning TikTok in direct competition with legacy e-commerce companies like Amazon and eBay.

As we bring on a new year, changes must be made to keep up with client needs, fuel marketing ROI, and engage the next generation of talent.

Whether or not Trump was directly involved in the year’s top TV news stories, they were all about him in one way or another.

Longer search times mean fewer viewing sessions and reduced ad impressions for ad-supported and FAST services.