Digital Marketing

Following its recent performance report, which showed weakening ad revenue and a loss of U.S. users, Snap CEO Evan Spiegel has shared an open letter addressing the platform’s current “crucible moment.”

Consumers are researching more, asking completely new types of questions, and getting answers with help from AI. U.S. impulse buys have dropped from 30% to 26%, according to an Ipsos online study commissioned by Google.

The most recent ad-spending data may be the first marketplace evidence that AI overviews are converting digital dimes into AI pennies for publishers on the open web. If even that.

Matt Seiler, a leader in performance-based compensation and automation, has joined the board of full-service performance marketing agency Converge.

Why did Nike decide to literally question their iconic tagline?

He will lead agency relationship efforts in a bid to drive ad revenue growth and adoption of its ad solutions like the video display ad business that the company unveiled in 2024.

YouTube is now on a level – or at least in the same ballpark – with the linear TV networks, Netflix and others. NFL regular-season games on all its other platforms last season had an average of 17.5 million.

NFL regular season games on all its other platforms last season got an average of 17.5 million. This puts YouTube on a level (or at least in the same ballpark) with that of the linear TV networks, Netflix, and others.

The third and final “Downton Abbey” movie is sensational, and so was the premiere event Focus Features put on in New York Monday night.

Library visitors with access to wifi via phones and computers will get unlimited digital access.