Digital Marketing

The IAB updated the industry’s 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech and legal experts. The terms, which should improve performance, will remain open for comment through July 21, 2025.

The expansion boosts the number of international markets covered to 30 and integrates “bespoke,” panel-based health data to generate new consumer insights.

Digitas facilitated the partnership between Crocs and Po – without spending money on media.

The Brandtech Group has made a “major” investment in emissions data specialist Scope3 based on GAI – to examine the environmental impact to create ads and marketing assets, following announcements from Microsoft and Google.

Remarkably, 8% of ANA members don’t even know the difference between principal-based and barter media-buying, demonstrating why advertisers need to be better educated.

Corporate owner Paramount Global has been in talks with Donald Trump about resolving a lawsuit in connection with a CBS News “60 Minutes” interview last year.

Points can be redeemed for exclusive experiences that only GM can provide, such as trackside access at racing events and off-the-grid EV excursions.

The ad-marketing group has been on a mission to convince advertisers that investing in legitimate news content is essential to a vibrant democracy.

A Peacock series about a woman whose husband accidentally shrinks her and a Fox drama about a hitman with Alzheimer’s were the two most bizarre concepts announced at the Upfronts.

In direct competition with X, Bluesky is testing a new real-time sports feature with live NBA content.