Digital Marketing

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. TV and streaming are one and the same in the eyes of today’s consumers, and, therefore, marketers. As a result, the majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and

Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming. Tripadvisor, for one, is already adjusting its strategy as the foundation of search starts to shift.  It’s not going full Dotdash Meredith – the publisher has openly braced for a future without Google traffic –

The Supreme Court will hear Cox Communications’ appeal of a decision holding it responsible for illegal music downloads by broadband subscribers.

The most recent executive order issued by Trump pushes the deadline to sell or ban the app in the U.S. another 90 days, until September 17.

Epistemic insecurity is the condition we’re all living in — where people no longer know whom to trust or what to believe.

Stocklytics, a platform that provides insights for stock market analysis and investments, and Emarketer have released bold predictions for generative AI growth and use.

The U.S. ad market improved slightly in May, which expanded 4.4% over the same month a year earlier. While an improvement over April’s 3.4% expansion, U.S. ad growth remains tepid and in line with recent forecast downgrades by big agency holding companies including IPG Mediabrands’ Magna and WPP Media.

The Supreme Court on Monday left in place a ruling that threw out the Children’s Health Defense’s claims against Meta over alleged censorship.

In this mid-year update, AI brand whisperer Josh Lovison shares his most recent findings probing what AI really thinks about big consumer brands, with some surprising results.