Digital Marketing

WPP Media, which earlier this week unveiled Open Intelligence, its new AI-powered “Large Marketing Model,” this morning disclosed three new retail data partners — Criteo, DICK’s Sporting Goods, and Ocado Ads — “to connect both sides of the media ecosystem.”

Today they announced they have joined forces as new co-owners of Australia’s freshly rebranded SailGP team: the Bonds Flying Roos.

Effie Worldwide also named ABInBev the most effective marketer, McDonald’s the most effective brand, Ogilvy the most effective agency network, ALMAP BBDO the most effective office and Mischief. the most effective independent.

“One Story, One Future” is third consecutive effort from LGBTQ+ advocacy org and one of the nation’s largest OOH media networks.

Adobe plans to integrate more dynamic reasoning into its AI agentic agents with the ability to automatically determine how to work across platforms, other agents and workflows and accomplish more autonomously.

Adobe plans to integrate more dynamic reasoning into its AI agentic agents with the ability to automatically determine how to work across platforms, other agents and workflows and accomplish more autonomously.

Trump appointee Nathan Simington unexpectedly announced that he plans to exit the FCC this week.

Oregon Governor Tina Kotek this week signed a bill that prohibits companies from selling data that can identify a consumer’s location within 1,750-foot radius.

At its annual ad summit Tuesday, TikTok announced new AI-powered ad and creator tools designed to help brands enhance their chances of reaching intended audiences with tailored campaigns.

TikTok is changing the way businesses amass views on the company’s e-commerce app’s main feed, potentially changing the way small businesses operate on the platform.