Digital Marketing

“This suit is a naked attempt by X to win at the courthouse business it lost in the free market,” the WFA and 10 advertisers argue to U.S. District Court Judge Jane Boyle in Wichita Falls, Texas.

“NBCUniversal is asking us to pay more than what they charge consumers for the same content on Peacock, which would mean less flexibility and higher prices for our subscribers,” a YouTube representative said in a report.

More than two years after launching Madison and Wall, long-time ad industry forecaster Brian Wieser has recruited Magna’s Luke Stillman to the team. Both are former Wall Street analysts.

In his new role, Bornman, currently CEO of Publicis Media UK, will add Digitas, Epsilon, Lotame, Mars United Commerce and Influential to his responsibilities.

In its 37th-season premiere Sunday night, “The Simpsons” demonstrated that it still has its finger on the pulse of our popular culture as it lampooned a current category of commercials.

To counter “fragmented” healthcare experiences, pharma firms are launching DTP programs like telehealth consultations.

The new Market is in Union Square in New York City.

The rapid pace of GAI’s growth has alarmed consumers, with concerns over trust and transparency in protecting data. Eighty-two percent of GAI users surveyed worry that it could be misused – up from 74% in 2024.

A new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% last quarter, doubling original projections of 12.4% and generating $4.9 billion in added value.

A new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% last quarter, doubling original projections of 12.4% and generating $4.9 billion in added value.