Digital Marketing

Travel Ads is a catalog-based advertising format designed to enable travel brands to “automatically promote their hotels, flights, and destinations” using personalized creative, according to a company blog post.

A federal judge has dismissed an antitrust lawsuit by Facebook users who claimed that the company monopolized the market for “personal social network services.”

When your message appears alongside content consumers already trust, you’re not just reaching them, you’re respecting their context.

Retail company Tractor Supply has agreed to pay $1.35 million to resolve charges that it failed to honor consumers’ requests to opt out of the sale or sharing of their data for advertising.

“No matter what, the new TikTok will be different than it is today, which is the biggest threat and opportunity for brands, vendors, and creators in the space.”

“No matter what, the new TikTok will be different than it is today, which is the biggest threat and opportunity for brands, vendors, and creators in the space.”

U.S. ad spending fell 3.1% in August, marking the second consecutive monthly year-over-year decline, according to just updated data from Guideline’s U.S. Ad Market Index. Both July (-4.8%) compare with days of Olympics coverage on NBCUniversal, which typically includes incremental ad spending. While discrete data for NBCU is not available via the market index, national

Estimated spending is $750 million, per COMvergence. Brands within the division include Bayer Aspirin, Bepanthen, Claritin, Canesten and more.

The marketing mix modeling platform now allows marketers to include non-media variables like pricing and promos to measure their impact on sales via a new channel-level contribution feature.

The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impact on sales. To help guide the MMM with business data, Google introduced new channel-level contribution prior to delivering more relevant insights.