Digital Marketing

Wintour will remain as chief content officer for Conde Nast and global editorial director of “Vogue” – titles she assumed in 2020.

The IAB says the “Gaming Measurement Framework” will give advertisers metrics for display, video, audio, and custom gaming ad formats to provide a greater understanding of which campaign outcomes are measurable and where and how to invest.

“The state seeks to erect barriers to speech that cannot withstand the rigorous scrutiny that the Constitution requires,” a federal judge ruled Thursday.

BBC will study audience consumption and may add long-form features.

If you step outside the industry echo chamber for even a moment, you’ll notice something: People have been trying to avoid advertising for decades.

Meta did not infringe copyright by training Llama on books written by Sarah Silverman, Junot Diaz and other authors, a judge ruled Wednesday.

Why would Putin bomb a packaging factory? Crippling Ukraine agriculture is the answer.

Screen activities include streaming TV, work-related computer use and social media scrolling.

The online purchase “funnel is collapsing and becoming a tunnel,” a Microsoft spokesperson said, a phrase he heard at Cannes Lions.

Offerwall, a monetization tool for publishers and developers in Google Ad Manager, rolled out Thursday in general availability to help publishers generate revenue while providing audiences with choices to access content. The product has been in beta until now.