Digital Marketing

Bad creative wastes media dollars AND has a detrimental impact on your brand.

The deal follows one with Comscore for linear TV data and Kantar to manage a calibration panel that is at the heart of Aquila’s audience reach deduplication system.

Many would wonder why Netflix, the dominant premium streaming platform, would consider stepping back to grab some old-school media assets.

Change is the watchword of marketing, but it is overrated, because the fundamentals of marketing are unchanging and nothing about digital or AI changes that.

“Mob War: Philadelphia vs. The Mafia” is surprisingly suspenseful and frightening in a way that these kinds of documentaries never are.

Yelp has unveiled its fall product releases, including AI-powered call and answer services and scheduling and the “Yelp Assistant” chatbot that now has a memory.

Netflix’s stock price was down 5.3% to $1,175 in after-market trading. Net income was at $2.55 billion vs. $2.36 billion in Q4 2024.

LinkedIn has been projected to see ad revenue surges through 2027, according to estimates from the World Advertising Research Center (WARC).

LinkedIn has been projected to see ad revenue surges through 2027, according to estimates from the World Advertising Research Center (WARC).

The update was provided with the release of the company’s third quarter earnings results that show an organic revenue gain for the period of 2.6%.