Digital Marketing

Marketers are rethinking how to approach customer data ahead of high-traffic online and in-person moments like the Super Bowl, with a focus on building a complete, real-time understanding of fans before, during and after the event so they recognize fans across channels, from search to social media and CTV – not just emails and loyalty […]

When UpScrolled hit the top slot on the Apple app store’s free apps list Thursday, its founder posted on X that the app had surpassed one million users, marking an increase of 850,000 new users over just a few days.

The new campaign will bring “Stories of US” to life throughout the year.

Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news comes days after Dentsu unveiled a proprietary generative audiences system.

The Pentagon has defended the limitations on news media that it imposed last October, answering a lawsuit filed by The New York Times. The policy, which requires journalists to sign a 21-page document that would restrict their activities, is to“secure the Pentagon and stop activity that could compromise national security,” the filing said, the Times

NBC Sports king Mike Tirico is the man of the month on NBC as he switches gears his coming weekend from the Super Bowl to the Winter Olympics.

Government regulators have approved  ESPN’s acquisition of numerous NFL  Media assets, Sports Business Journal reports.The billon dollar deal was closed by the two sides on Saturday. The NFL will receive a 10% stake in ESPN

The IAB announced that NBCU’s Alison Levin has been appointed chair of the IAB Board of Directors for 2026, with Alan Moss of Amazon Ads stepping in as vice chair. The appointments set the tone for a year of transformation and collaboration across the digital ad industry.

TikTok had a disasterous first week under Amercan ownersip, The Guardian writes. In addition to external events, Winter Storm Fern crippled several Oracle data centers, causing the app to suffer severe outages. And people protesting the killing of Alex Pretti accused TikTok of stifling videos of videos judged critical of federal immigration agents.  

The diet app MyFitnessPal must face some privacy claims over its alleged failure to honor web users’ request to reject tracking, a federal judge has ruled.