Digital Marketing

The security measures for Australians are based on an online safety regulation, which the eSafety Commissioner developed with tech companies, and will affect advertising and media buying.

Elon Musk announced last week that X will begin charging brands based on the size of their ad.

In what might be the most drawn-out run of a TV show in history, “The Comeback” is coming back next year for only its third season in 21 years.

In-theatre advertising, according to long-held research, has been a plus for marketers: a captive audience that cannot fast-forward or skip commercial content results in higher overall revenue.

Sources tell Digiday that Integral Ad Science has entertained suggestions of splitting from Publica, amid further speculation of take-private plans. At the same time, there is consistent speculation that Criteo is considering a potential divestiture of its BidSwitch assets. This comes amid speculation of its own future on the public markets.   This is a

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. TV and streaming are one and the same in the eyes of today’s consumers, and, therefore, marketers. As a result, the majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and

Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming. Tripadvisor, for one, is already adjusting its strategy as the foundation of search starts to shift.  It’s not going full Dotdash Meredith – the publisher has openly braced for a future without Google traffic –

The Supreme Court will hear Cox Communications’ appeal of a decision holding it responsible for illegal music downloads by broadband subscribers.

The most recent executive order issued by Trump pushes the deadline to sell or ban the app in the U.S. another 90 days, until September 17.