Digital Marketing

Tubi now has access to Nielsen’s Audience Measurement and Streaming Platform Ratings; National TV research and Ad Intel services.

The new tools help agencies track costs, schedule studio space, make real-time budget adjustments, and more.

Outlier Media has pioneered a new journalistic model — one that it is collaborative and community focused, Columbia Journalism Review writes. It was started in 2016 by Sarah Alvarez, a former civil rights lawyer, as an information service on properties people wanted — responses were sent via text message — and has since broadened its service.

What will this year’s morning-after Super Bowl TV Blog look like?

GenZ is more likely than people in older age categories to watch entertainment/celebrity/music on TV or video streaming online, Civic Science reports.They also will subscribe to health/fitness content. And while 25% are paying more attention to political news (compared to 35% of people age 30+), 23% are showing less interest.     

GenZ is more likely than people in older age categories to watch entertainment/celebrity/music on TV or video streaming online, Civic Science reports. They also will subscribe to health and fitness content. And while 25% are paying more attention to political news (compared to 35% of people age 30+), 23% are showing less interest.     

The Washington Post decimated its sports, local news and international teams with a widespread round of layoffs on Wednesday, affecting 30% of its staff, including 300 of the 800 journalists in the newsroom and some people on the business side, The New York Times reports. The Times opines that the cuts are a sign that Jeff Bezos has “not

YouTube’s full-year revenue surpassed $60 billion in 2025, exceeding Netflix’s reported revenue of $45.18 billion for the same period.

Fandom has named former Facebook and Twitter product leader and Signal board member Jay Sullivan as its new CEO as the company looks to evolve its platform via AI integration.

Days after French police raided X’s Paris offices, Elon Musk’s social media platform and company xAI are now under further investigation by the U.K. Information Commissioner’s Office in relation to X’s Grok AI chatbot.