Digital Marketing

Two weeks ago, YouTube began rolling out the ability for some previously banned creators to rebuild their presence on the platform by requesting access to a new channel and accepting a formal review of in-app and off-app activity.

A divided federal panel has preserved a preliminary injunction that prohibits the FTC from investigating the watchdog Media Matters and its possible role in what the agency described “potentially unlawful advertiser boycotts.”

Amazon Web Services on Thursday introduced a fully managed service built for real-time bidding ad workloads that supports demand-side platforms and supply-side platforms and other companies including those that focus on fraud detection and brand safety.

So much is going on in the rapidly changing world of Big Media right now that it takes one’s breath away.

Roku’s share of the market dipped 3% in Q3 vs. Q2 this year (36% vs. 37%). Apple TV, now in second place, witnessed a sharp 27% gain (to a 15% share).

If people using platforms that harvest their data were apple trees and the platforms were farms, would the apples belong to the trees or the farm that harvested them?

Meta is planning surprising cuts to an estimated 600 jobs from its Superintelligence AI Labs division.

Reddit “brings this action to stop the industrial-scale, unlawful circumvention of data protections by a group of bad actors who will stop at nothing to get their hands on valuable copyrighted content,” the company alleged in its lawsuit.

Google recently reversed a trend that had been dragging down the company’s search market share for the past nine months.

On the cusp of its merger with Omnicom, Interpublic is not releasing a third quarter ad forecast for the first time in years, raising questions about its future. Interpublic has published industry forecasts since 1948. Omnicom never has.