Digital Marketing

A BrightEdge analysis of informational, consideration and transactional queries revealed patterns showing where the biggest competitive battles are – and it’s not where most marketers might expect.

The proposed plan would be dilutive of existing shares but the company said it was necessary to attract and retain talent needed to successfully run the company going forward.

No Grand Effie was awarded, but Ukraine’s BetterSvit was named independent agency of the year, and Omnicom’s McCann was named “most effective agency network.”

Reddit is officially testing its own checkmark verification process with specific accounts – including celebrities, journalists and brands.

Disney’s $1 billion deal with OpenAI would allow fans to create short-form video of some 200 Disney characters from Marvel, Pixar and “Star Wars” content. Disney CEO Bob Iger said the deal is only for the images, but not the voices of performers and characters, or “name and likeness.” Major talent agencies have heavily criticized

The national specialty retail chain expands its relationship with the Dentsu unit from a performance media assignment awarded in 2020.

Both Chairman and CEO Arthur Sadoun and his predecessor and current Chairman Emeritus Maurice Levy flew in for the New York event.

“Because many of the conversations your chatbots are engaging in may violate our law, additional safeguards are necessary,” 42 attorneys general say in letters to OpenAI, Apple, Google and other tech companies.

“Because many of the conversations your chatbots are engaging in may violate our law, additional safeguards are necessary,” 42 attorneys general say in letters to OpenAI, Apple, Google and other tech companies.

Because just like nature, trade reporters abhor a vacuum, and the demise of IPG’s and Publicis’ forecasts has created one. Plus, WARC has paid its dues and is widely cited across the industry.