When the largest players in the ecosystem start certifying supply — sharing demand signals upstream, and pre-qualifying paths before the bid — they are highlighting something important: the open auction, on its own, has limitations.
Amazon Certified Supply Exchange Alters Auction Dynamics In Favor Of The Demand-Side Read More »
Global household appliance marketer SharkNinja has appointed WPP Media to handle its media account in India. Agency Wavemaker will lead the brand’s end-to-end media strategy, planning and investment across digital and offline channels. The incumbent was not immediately identified. Billings were not disclosed. Mrunmay Mehta, managing director and country head-India, SharkNinja, said, “India represents a
SharkNinja Awards India To WPP Media Read More »
If cannabis producers and retailers were ever to start producing TV commercials, what would they look like?
To Advertise On TV, Cannabis Industry Faces Hurdles Read More »
Both U.S. and worldwide digital out-of-home ad-spending growth, which dipped last year, are poised to expand more than 15% this year, according to PQ Media’s new forecast.
After Decelerating In 2025, Digital OOH Expands Again Read More »
In its complaint, Teads states that Google’s anticompetitive practices and monopolistic control over the ad-tech ecosystem caused it to lose an estimated 6.88 trillion ad impressions to rival exchanges.
Teads Sues Google, Citing Loss Of 6.88 Trillion Ad Impressions Read More »
In its complaint, Teads states that Google’s anticompetitive practices and monopolistic control over the ad-tech ecosystem caused it to lose an estimated 6.88 trillion ad impressions to rival exchanges.
Teads Sues Google, Cites 6.88T Ad Impressions Loss Read More »
TikTok has agreed to settle three lawsuits filed by young people who allege that social media platforms are designed to be addictive and harm their mental health, Reuters reports. These cases are among thousands of ;awsuits that were consolidated in a California state court. The lawsuits against Meta Platforms, Google, YouTube and Snap will continue,
TikTok Settles Three Social Media Addiction Lawsuits Read More »
Myspace, the once-popular social media platform, is going to be relaunched with a new vision following 20 years of decline, Fox Business reports. The owners, Tim and Chris Vanderhook, are planning the relaunch, for which there is no target date, and they say it will be different from many social media platforms that are too
Myspace Owners Plan A Relaunch Of The Platform Read More »
Myspace, the once-popular social-media platform, is going to be relaunched with a new vision following 20 years of decline, Fox Business reports. The owners, Tim and Chris Vanderhook, are planning the relaunch, for which there is no target date, and they say it will be different from many social media platforms that are too focused
Myspace Owners Plan A Relaunch Read More »
UK and U.S. consumers spent nearly 11 hours a day consuming media, sometimes using multiple or services at the same time, according to new research from Ampere Analysis, NCS reports. Gen Alpha, those in the 11-to-15 age cohort, spent the most time gaming: 1 hour, 56 minutes per day, and watching YouTube for 1 hour,
Consumers Spend 11 Hours A Day on Media, Study Shows Read More »
