Digital Marketing

The agency’s goal is to drive efficiency and scale, as well as customer growth.

The shift moves OpenAI beyond organic growth to a commercialized ad/marketing strategy, highlighting its readiness to transition from a research-led organization to a competitive consumer brand that uses standard ad tech to find and convert users.

After half a century covering the media marketplace, I thought I had seen every conceivable model for funding ad-supported media buys. Until I met Piyush Puri.

Wisconsin’s oldest Black newspaper has been placed in an employee benefit trust along with two Black radio stations in an effort to secure independent Black ownership in perpetuity, WMDX reports. The Milwaukee Black Media Trust will include the Courier, the WGKB (101.7 The Truth), and later WNOV (860 The Voice).

This comes as the FCC makes an unprecedented move to do an early broadcast license review of eight ABC-owned television stations.

Audio firm Audacy has named two new members to its board of directors: Walker Jacobs, global chief revenue officer and president of U.S. operations at DAZN, and Gabriel Brotman of Soros Fund Management, Country Insider reports. “The appointments of Walker and Gabe to the Audacy Board of Directors further advance our ability to capture all

Roku had been releasing one “Platform” revenue figure, for its subscription and ad business. Subscription revenue quarterly growth was similar to that of advertising, rising 30% to $518.5 million.

“60 Minutes” correspondent Sharyn Alfonsi criticized “the spread of corporate meddling and editorial fear” at CBS News after receiving the Ridenhour prize for courage at the National Press Club in Washington on Thursday evening, the Guardian  reports. Alfonsi mentioned an incident last December when she was directed to change her segment on Venezuelans who were sent

The public relations business is focusing once again on media relations and pitches to trades and legacy media after a period in which social media and influencer relations were the cool new kids on the block, PR Daily writes. But there are now fewer journalists and publications even as more PR professionals are clamoring for

Enough already! The “TV Blog” believes that both of these combatants have gone too far.