Digital Marketing

CIMM says: “Live sports audiences fluctuate substantially throughout broadcasts depending on game competitiveness, score margin, timing, narrative tension, and other contextual factors.”

Higher-priced ad-free options have seen greater price increases over the last three years vs. those for ad-supported tiers – at $1.62 per month vs. $1.21 per month.

To build organic yogurt loyalty, the brand wants you to cuddle cows, get a pasture pedicure and down a grass-green smoothie.

Statements from California Attorney General Rob Bonta, the man leading the lawsuits from 12 states to block the Paramount-WBD merger, reveal he doesn’t know what he’s talking about.

“Parton’s business acumen extended beyond the entertainment industry. Her empire included hotels,” fragrances, beauty products and other ventures, according to “USA Today.”

The 4th Circuit Court of Appeals has ruled that political parties are not entitled to greatly lower candidate TV advertising rates, Politico reports. The Supreme Court recently allowed political parties to spend unlimited amounts, working with campaigns. The decision is being appealed, but will significantly erode the advantage Republicans believe they got from the SCOTUS ruling if

Alcoholic beverage marketers face new compliance issues, resulting from the emergence of artificial intelligence (AI), Regulatory Oversight reports. AI tools do not understand federal regulations. They cannot tell the difference between a permissible lifestyle image and a graphic that implies a health benefit. And state regulations add a second layer of compliance risk. 

Crooked Media is acquiring and reviving the “FivethirtyEight Politics” podcast, Variety reports. The podcast, which is hosted by Nate Silver, Clare Malone and Galen Druke, will be renamed as “Stil Counting.” The weekly will premiere on September 9 on Spotify, Apple Podcasts, YouTube and other platforms. The “FivethirtyEight Politics” blog was launched by Silver in

People Inc., publisher of People and numerous other publications, is a strong stock buy, Seeking Alpha advises. People Inc. now owns 66.8 million shares of MGM, giving it a 26.8% equity stake ss. This equity is now larger than People Inc’s market capitalization. “People Incorporated’s asset disposals have strengthened the balance sheet, and, with cautious assumptions about the digital

AI can now predict how an ad will match human emotions based on millions of possible responses and hundreds of pieces of content, to identify how an ad will connect with humans.