Digital Marketing

A Google Ads metric that predicts the long-term revenue impact of top-of-funnel campaigns connects early actions like brand searches to expected future sales. When and why should marketers use this metric? Ginny Marvin, Google Ads product liaison, explains.

The IAB says measurement standards need a reset that considers video-consumption elements such as sound quality, “skip-enabled” functions and the type of ad formats on that platform.

The sheer breadth of the categories, shows, platforms and Emmy nominees is a clear reflection of the size of the world of television today.

Several media outlets, including The New York Times and the Daily News, have asked a federal judge to impose sanctions on OpenAI, alleging that the firm “chose obstruction” and is hiding evidence in the copyright infringement case now in discovery, U.S. News & World Report  writes. The Thursday filing argues that OpenAI is not releasing data sets and ChatGPT logs that

Joe Kahn, the executive editor of The New York Times, said the publication’s rush into video is a “race against time,” and as “as big a transformation as the print-to-digital transformation,” “The Hollywood Reporter writes. But it drew snide remarks from media veterans who remember the last pivot to video in the 2010s, the scars of which

Meta is hitting back at the lawsuit that could result in its paying $1.4 trillion, almost the entire valuation of the company, to California and three other states, Deadline reports. “A sanction of that size has no analog in the history of consumer protection enforcement,” said Meta’s defense team in a filing this week. But attorneys general from California,

Hostelworld, a social media-powered online travel agent, has appointed Neverland Creative to lead its creative strategy, Decision Marketing reports. The agency has been tasked with developing a new brand strategy and creative platform. The goal is to build cultural relevance and grow the youth-backpacker and budget-travel audience. Hostelworld now has 3.4 million social members. 

OpenAI will redistribute some of its agentic browsing features – which were tested in the Atlas browser it is shuttering – across ChatGPT’s desktop app and a Google Chrome extension.

OpenAI will redistribute some of its agentic browsing features – which were tested in the Atlas browser it is shuttering – across ChatGPT’s desktop app and a Google Chrome extension.

“The veneer of legal process applied over the Commission’s retaliation against speech disfavored by this administration is so thin that it is nearly invisible,” TechFreedom, The Authors Guild and others say in an FCC filing.