Digital Marketing

Midwich and Resi Media have formed a strategic distribution partnership in which Midwich will service as Resi’s U.S. distribution partner, Commercial Integrator reports. The deal expands access to Resi’s solutions through Midwich’s systems integrators and value-added resellers across the country. Resi is known for its video delivery technology while Midwich distributed broadcast, unified communications and AV solutions. 

“Apple is likely to wait until 2027 to unveil its own take on smart glasses,” according to Mashable.

Snap’s second-quarter earnings report was strong, showing significant increases in ad revenue, cash flow, and Spotlight video engagement, yet struggles to add users in key business markets, including North America and Europe.

Many businesses are undermining state privacy laws by not honoring “Global Privacy Control” signals from consumers when their IP addresses indicate they’re not physically present in the state.

It will yield $70 billion in media agency review activity – up from a normal annual average of $16 billion – according to an analysis by ID Comms.

Snapchat has updated its recommendation systems to deprioritize AI-generated videos across the app’s Spotlight video feed, as the ongoing battle between social platforms and “AI slop” continues,

Google and Meta are urging federal judges to dismiss lawsuits by book narrators and others who allege that their voices were used to develop AI systems or other voice-related technology.

The “Measuring Visibility in the AI Era” framework supports organic media for brands when consumers use AI-based search engines like OpenAI ChatGPT or Google Gemini to find their products or services.

The “Measuring Visibility in the AI Era” framework supports organic media for brands when consumers use AI-based search engines like OpenAI ChatGPT or Google Gemini to find their products or services.

Outfront made a series of appointments including naming Paul Valente vice president-talent acquisition and Kaitlin Kelly vice president-communications.