Digital Marketing

A headline on Nielsen’s Insights newsletter web page asked this question: “What is a Designated Market Area (DMA), and why does it matter?”

Start planning on how to mark America’s upcoming – and likely very fraught – 250th birthday one year from now.

CMO Craig Brommers shares the brand’s shifting media strategy and why older customers are sticking around longer than expected.

Costs, data accuracy, security and privacy remain some of businesses’ biggest concerns around generative artificial intelligence, according to a new report.

X has named Nikita Bier as its head of product, hoping that Bier can help steer the struggling social media platform toward success using his skills as a viral app designer.

Bank of America’s Chris Curtin joins the Walmart division amid strong membership and retail media growth.

“Google charges the customer for alleged clicks on keywords that Google refuses to disclose and for which the customer is unable to tell what it paid for,” PVC Fence alleges in a class-action complaint filed Monday in federal court in San Jose, California.

The permission and payment model marks a significant shift with major implications for the advertising and digital ecosystem. It blocks AI scrapers from accessing content from sites Cloudflare supports, about 24% across the internet, and is based on the HTTP 402 Payment Required code, allowing publishers to decide the fate of its own content.

Supposedly, adding a link directly into your post will tank your reach. So what do we do? Bury the actual content we want people to read somewhere less visible — just to appease the algorithm.

Attorneys for California resident Michael Salazar are urging the Supreme Court to leave in place a ruling that revived his video privacy claims against the National Basketball Association.