Digital Marketing

A federal judge has tossed a privacy lawsuit over allegations that The Gap contracted with a third party to track customers’ interactions with marketing emails.

An appellate court on Thursday restored the Washington, D.C. attorney general’s lawsuit against Meta over charges that its privacy policies unintentionally misled consumers.

At least, that’s what some new research from Omnicom and language consultants Maslansky + Partners suggests. And the bottom line is no longer about being “good,” but being “fair.”

Dentsu said it disputed the part of the court’s ruling that found Dentsu’s transgressions extended beyond the test events to include “the management and operation of the main event, which greatly differs from the Company’s stance.”

Chatbot users have discovered that every question asked and every response given are potentially visible to millions.

The ESPN unlimited plan includes the new ESPN D2C platform launching this fall and ESPN+ as well as ESPN branded broadcasts on ABC Television Network.

During its Q2 earnings phone call with analysts, the company said sports programming pricing and volume witnessed double-digit percentage hikes.

Changes come so quickly in the TV business these days that only three years after Warner Media and Discovery Inc. merged, they are now unmerging.

Adthena has spent decades building advanced auction systems for Google Ads. Now its data scientists have built a platform to help marketers understand LLM data-driven results.

New McKinsey research reveals why CMOs keep getting sidelined — and what it’ll take to make marketing matter again.