Digital Marketing

Mead will harness technology, while staying grounded in creativity.

The appointment, effective by year’s end, marks Reardon’s return to the holding company, having earlier served as CEO at Zenith.

Or at least for Gen Z. The Harris Poll found that 21% of Gen Z would outsource the purchase of common household goods shopping to a personalized AI agent if they could.

How will the gambling scandal affect league marketing partnerships – with ad/marketing campaigns tied to sports leagues – as well as TV networks, sports-focused groups like ESPN, Fox Sports, Fubo TV, and others?

Or, as the 40th President of the United States might have said to the 47th: “There you go again.”

Through seven weeks of the NFL regular season, average viewership is now 2.4% higher to 18.5 million viewers.

Readers can subscribe to Boston.com and Boston magazine for $5.

Google is urging a federal judge to scrap a jury’s decision that the company violated mobile device users’ privacy by collecting analytics data from them.

Amazon is rolling out an AI-powered tool that will recommend specific products, or influence the purchase, when shoppers feel overwhelmed with options or just cannot decide on the products they want to buy.

Snap’s Imagine Lens marks the company’s first generative-AI lens dictated by free-form text prompts, pushing past its 2023 Dreams Lens, which uses AI to generate fantastical image-based alternatives to a user’s selfies.