Digital Marketing

AI could be used to identify viewers who are bored or disinterested in content. It could also offer a personalized “shoppable” TV moment for products and services.

The offering, dubbed Influential Sports, is a joint effort from Publicis Sports and Influential, the influencer marketing firm that Publicis acquired in 2024 for a reported $500 million.

Will Lewis has stepped down as chief executive and publisher of The Washington Post only days after the Post laid off 30% of its, staff, including 300 journalists, The New York Times reports. Owner Jeff Bezos announced the departure in a press release. Lewis thanked Bezos in a statement but did not mention the Post’s journalists.

Ralph Lauren, Starbucks and Honda are among the brands activating around the Games in various ways.

The announcement follows gains in viewership in 2025.

The FTC “is brazenly using its power not for any issue concerning trade or commerce, but rather to censor speech,” NewsGuard alleges in a complaint filed Friday in federal court. NewsGuard launched in 2020 to help people spot fake news online.

The FTC “is brazenly using its power not for any issue concerning trade or commerce, but rather to censor speech,” NewsGuard alleges in a complaint filed Friday in federal court. NewsGuard launched in 2020 to help people spot fake news online.

TikTok is attempting to bring in more retailers with a new Shop program designed to help brands sell more products on the app, amidst widespread confusion over the implications of its new U.S. ownership,

Consumer advocacy group Public Knowledge is urging a judge to reject Google’s request to lift orders requiring it to share some data about users’ searches with “qualified” competitors and to provide syndicated search results and ads to those competitors.

In its latest performance report, Reddit said the company added 5 million daily active users and increased its ad revenue by 75% year-over-year, with a focus on enhancing AI-powered targeting and search capabilities for advertisers.