Digital Marketing

WPP’s stock tumbled in intraday trading Wednesday morning after the agency holding company reported “tougher macro” conditions and “weaker new business conditions” in its first-half update to investors.

Updates made to the IAB Diligence Platform on Wednesday aim to help the digital ad industry comply with evolving privacy regulations.

Gross subscriber additions rose to 52 million in Q1 2025 – up from 50 million the previous year, according to Antenna. Those gross additions come from 34 streaming platforms.

A+E Global Media – co-owned 50-50% by Walt Disney and Hearst – is looking to possibly sell their interest in the group, according to a report.

The “Institute” in the series’ title is a shadowy facility that houses genius children who have been kidnapped from their families.

Fraud-free ad inventory supported by safety and metrics that can analyze content to help advertisers and publishers reach global media-quality requirements is the goal of the partnership.

Since Navah Hopkins joined Microsoft Advertising as Ads Liaison, she has been detailing how to successfully create ads and run them on the company’s ad platform.

Since Navah Hopkins joined Microsoft Advertising as Ads Liaison, she has been detailing how to successfully create ads and run them on the company’s ad platform.

The IAB, NCTA, Chamber of Commerce and others had challenged the click-to-cancel rules, which were slated to take effect this week.

In an attempt to help brands engage and retain customers continuously through in-app messaging, Meta is launching an updated version of marketing messages on Messenger.