Digital Marketing

Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended to connect entertainment brands with European users who identify as fans of films and streaming series, as well as a new in-app list to highlight book lovers across the globe.

To better understand how brands should approach TikTok’s new U.S. reality, MediaPost spoke with Keen Decision Systems CRO Bradley Keefer about what data points advertisers should be tracking, as well as the potential impacts of new ownership, AI, and the proliferation of video-first media channels.

“In a tale as old as time, Disney placed its profits over these critical consumer privacy rights,” California Attorney General Rob Bonta alleges in a complaint against the company.

“In a tale as old as time, Disney placed its profits over these critical consumer privacy rights,” California Attorney General Rob Bonta alleges in a complaint against the company.

Albertsons Companies, the latest major brand to buy media on OpenAI ChatGPT Ads, said it will participate in the OpenAI Ad Pilot Program following announcements from Target and Williams-Sonoma Companies earlier this week after OpenAI announced the pilot program.

The Sandy Hook-based independent named Drew Corry and Abby Niziankiewicz VP of strategy and strategic media investment, respectively.

Effective with today’s release, PQ Media joins MediaPost’s composite of reputable global ad industry forecasters.

The Interactive Advertising Bureau opened a framework for public comment that is designed to simplify direct digital ad contracts, reduce legal friction, and provide a starting point for buyers and sellers transacting in digital marketplaces.

A proposed Colorado bill would force social media and dating sites to comply with judicial warrants. The bipartisan bill would give these sites eight hours to confirm receipt of a judicial warrant, and 72 hours to comply, CBS News reports. Parents testified that it sometimes takes weeks or even months to get a response. 

Ryan Media, a subsidiary of OneRyan Global LLC, is acquiring the media properties of KBest Media. These include the stations KBST-FM, KBTS and KBST. Also part of the deal is translator K280GW at 103.9 FM, which simulcasts KBST-AM, Inside Radio writes.