Digital Marketing

DoubleVerify research shows that agencies spend 26% of their time manually optimizing client campaigns, averaging out to about 10 hours per week for every employee worldwide.

According to a post from CEO Mark Zuckerberg, Threads has reached 400 million monthly active users, marking an increase of 50 million people over the past four months.

The client has more than 1,000 U.S. dealerships nationwide.

Advances in large language models have enabled Google to detect and block invalid traffic from non-human sources across its platforms. What’s next?

American Girl made only 6,000 of its 18-inch Wednesday doll, which was part of the Mattel-owned company’s limited edition “Collector Dolls” series.

Current monthly consumer costs range from $68 for one service to $98 for five or more services. At the top level of five or more, consumers are only willing to spend one dollar more ($99).

The downgrade is due to tougher economic factors that lie ahead, lower consumer sentiment, tariffs, high interest rates and tight credit.

Companies have violated Internet Archive policies and scraped data from the Wayback Machine, Reddit contends.

Alongside automated detection and enforcement tools, Meta is giving advertisers more power to report brand misuse and violations via updates to its Brand Rights Protection system.

PubMatic faces serious challenges as supply-side platforms continue to evolve. As the lines blur between SSPs and DSPs, will each of these stand-alone businesses survive?