Digital Marketing

Google is experimenting with many versions of ads, and not all have made it into mainstream use. Here’s one that has not seen much traction.

AI agents have become popular as they link consumers with brands, but some execs and developers are concerned that an open ecosystem for these tools could expose client secrets.

Legacy media companies want smaller, more aggressive business units – and at the same time, more control. Can this work?

That’s actually the title of a new, comprehensive communications planning study released by WPP Media, which reinforces half a century of comparable studies — at least until agents are the ones making the decisions.

Roku says streaming hours on its platforms have climbed 4.5 billion year-over-year to 36.5 billion during the third quarter.

Three areas of growth include Tubi, rising ad inventory pricing on Fox News Channel and NFL programming.

As expected, tech scion David Ellison is taking a hands-on approach to managing and shaping the new company formed from the merger of Skydance Media and Paramount.

In its Q3 report, Meta showed significant increases in video consumption and active social media users and strong results for its ad business, but took a massive 83% net profit drop due to a tax imposed by the Trump White House, while also estimating huge long-term expenditures on the development of “superintelligence.”

Amid big gains in consumer spending and cloud computing, company says layoffs helped “remove layers.”