Digital Marketing

TikTok has partnered with iHeartRadio to launch “Next Up: Live Music,” a singing competition that began this week and will run through September.

The FTC’s proposed merger conditions would prohibit Omnicom/IPG from directing ad dollars based on a publisher’s political or ideological views.

The FTC’s proposed merger conditions would prohibit Omnicom/IPG from directing ad dollars based on a publisher’s political or ideological views.

The FTC’s proposed merger conditions would prohibit Omnicom/IPG from directing ad dollars based on a publisher’s political or ideological views.

YouTube will begin rolling out an AI-powered “age estimation model” on August 13 to determine whether U.S.-based users are under the age of 18 via in-app activity, account longevity, and other signals.

YouTube will begin rolling out an AI-powered “age estimation model” on August 13 to determine whether U.S.-based users are under the age of 18 via in-app activity, account longevity, and other signals.

The data deal with its “Open Intelligence” platform focuses on CTV and is being piloted with three suppliers – Roku, Samsung and Scripps – it said.

Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, while streaming platforms gained from new seasons of popular shows such as Peacock’s “Love Island USA” and Netflix’s “Squid Game” and “Ginny & Georgia.”

As businesses turn to commerce media to generate new revenue streams, enhance customer experience, and ensure privacy-compliant advertising, an IAB report forecasts growth among sectors leading to all types of opportunities for advertisers.

A report from NP Digital reveals that AI-driven search overviews are not diminishing website traffic, with marketers seeing stable or increased site visits. Marketers are increasingly monitoring brand visibility in AI search platforms and prioritizing PR strategies to boost mentions, indicating an adaptive response to the evolving digital landscape.