In an effort to cut down on hashtags and improve transparency, X has announced the integration of “Paid Partnership” labels on posts from creators involved with in-feed advertisements.
X Brings 'Paid Partnership' Label To Replace Creator Hashtags Read More »
The integration enables brands to make ad buys through Criteo’s commerce media platform in OpenAI’s AI platform. Criteo CEO Michael Komasinski says it can help ChatGPT search and discovery in LLMs.
Criteo Named First Ad-Tech Partner For ChatGPT Ads Pilot Read More »
The integration enables brands to make ad buys through Criteo’s commerce media platform in OpenAI’s AI platform. Criteo CEO Michael Komasinski says it can help ChatGPT search and discovery in LLMs.
Criteo Becomes First Ad-Tech Partner For ChatGPT Ads Pilot Read More »
“Virginia does not have the legal authority to block minors’ access to constitutionally protected speech,” Judge Patricia Tolliver Giles wrote.
Judge Blocks Virginia Time Limits For Social Media Read More »
Dubbed ‘Stagwell Search+,” the system was built by Stagwell’s Assembly unit in conjunction with AI “visibility” platform Emberos. Undisclosed clients are already using it.
Stagwell Unveils New AI-Powered Search Platform Read More »
Almost 70% of CTV advertisers plan to increase their spending, with an average hike of 17%, according to the 2026 CTV/OTT Advertiser Survey, Advanced Television reports. Of that funding, 25% is coming from overall ad budget growth and the remainder from other channels. Advertisers are driven, in part, by CTV’s ability to reach opt-in audiences (44%).
Most CTV Advertisers Plan To Boost Spending Read More »
Trump already accounts for a third of all unilateral military strikes, more than a quarter of all “emergency” declarations, and two-thirds of all SCOTUS “emergency docket” rulings. Why the bum-rush?
“Scream 7” earned the best result for the franchise. Paramount didn’t need to spend much on national TV advertising, given the franchise’s enduring popularity.
'Scream 7' Earns Franchise-Best Opening Read More »
Outfront Media and AdQuick have formed a multi-year partnership through which AdQuick will license its OOH says cloud product to Outfront, Digital Signage Today reports. In addition, AdQuick will invest invest up to $20 million in AdQuick at certain milestones.
Outfront Media, AdQuick Sign Multi-Year Pact Read More »
Brands are shifting from tacking creators onto campaigns to placing influencers at the center of their storytelling Zoe Soon, vice president, experience at IAB, said during the IAB Annual Leadership Meeting, Beet.TV reports. “About 50% of U.S. buyers now consider it a must buy for social,” Soon said. The IAB is working to professionalize the creator
Creators Are Taking Center Stage In Campaigns, IAB Executive Says Read More »
