Digital Marketing

82% of Americans are prioritizing low cost and high impact when it comes to gift-giving this year, according to a new poll from Stagwell’s Harris Poll for Mastercard.

The move deepens PMG’s expansion into creative and content marketing services, albeit on the backbone of its proprietary Alli tech stack.

The spot consists almost entirely of the voices of 14 people not seen onscreen who are sharing their frustrations with the state of TV news today.

Attorneys for a woman diagnosed with anorexia are attempting to revive her lawsuit against Eating Recovery Center, which allegedly shared her data with Meta via its analytics pixel.

Brands that scale culturally intelligent creative without losing brand consistency will have a competitive advantage.

Thomson Reuters is urging an appeals court to leave in place a ruling that artificial intelligence company Ross Intelligence infringed copyright by training its legal research service on material published by Westlaw.

History is full of “transactional” peace deals that didn’t fare well. Look at the Munich Agreement of 1938 that appeased Hitler.

What if it was a mid-size cable network that indexed five times greater among younger viewers?

NBCU will get “Sunday Night Baseball,” which has aired on ESPN since 1990. Regular-season games will air on NBC Television Network for the first time in 26 years.

Google has launched new features that allow for advanced, AI-powered image generation through Nano Banana Pro in Google Ads, with new verification requirements for all content created with the company’s AI-generated tools.