Digital Marketing

Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity’s infrastructure and believes he has discovered how content is evaluated and ranked.

Recent data and reports suggest Google AI features are destroying traffic to publishers and websites, but Liz Reid, vice president and head of Google Search, says click volume data from the company tells a different story.

The FTC wants Media Matters to turn over documents relating to the Interactive Advertising Bureau, World Federation of Advertisers and its now defunct Global Alliance for Responsible Media, DoubleVerify, and other groups.

Considering the relationship-building chatbot models being made available to younger consumers, there could be unprecedented consequences for child users’ personal growth and wellbeing.

The latest audio collaboration between the two companies effectively gives advertisers and agencies the ability to plan podcasts alongside TV, radio, digital and social media buys.

Samsung started this up a year ago with games like “The Six” — and now want to keep viewers going with more big screen, “snackable”, short gaming efforts.

ESPN will own and operate the NFL Network — its linear TV and digital media rights — and will incorporate the programming into its soon-to-launch premium streaming platform, ESPN — its much anticipated direct to consumer service.

Sports-related programming accounted for over 65% of the auto industry’s total national linear TV ad spend in Q2, according to iSpot.tv.

Seedtag, a global neuro-contextual advertising company, adopted the IAB Diligence Platform, joining more than 100 IAB members to ensure privacy and security, and stay informed on the dozens of privacy regulations companies must keep track of daily.

A California resident who recently lost his privacy battle with Paramount will ask the Supreme Court to decide whether the company violated a Reagan-era video privacy law.