Digital Marketing

Brands are seeking cross-channel data analysis that provides a real consumer perspective. This could be within reach, based on unique ideas from Boathouse Chief Strategy Officer Sonia Chung.

“The buying season coming up is probably as nervous a market as we have ever seen,” a top media buyer told “The New York Times,” citing a big shift in Nielsen’s ratings methodology. The exec, DMB&B media chief Michael Moore, said that 39 years ago heading into the 1987-88 upfront media-buying season, but the sentiment

AI-generated footage and viral misinformation are reshaping how the world experiences the war around Iran.

A-listers teaming up with A+E next season include Kevin Bacon, Ted Danson and Tom Selleck.

Does Google prohibit reasoning skills or teach humans to think? As AI takes hold, Liz Reid, VP/head of search at Google, has some strong ideas on the subject. She has been working at Google for more than 20 years, mostly in Maps and Search.

Paramount Skydance has an answer as to what will happen when it takes over CNN and combines it with CBS — truth and trust. Considering recent moves, is it something consumers and advertisers might need to examine further?

The capability is being developed via a partnership between Slightly and Vurvey Labs that builds people models and AI personas.

“Hoppers” was a surprise success as an early March original animated film. Disney spent an estimated $9.2 million on national TV advertising with 3,370 spots and some 507.9 million impressions, according to iSpot.

Pixar’s “Hoppers” was a surprise success as an early March original animated film. Warner Bros. had a different kind of shock with a $7.3 million opening for “The Bride.”

Former U.S. trade representative Robert Lighthizer resigned from Trump Media & Technology’sboard of directors, effective Friday, CNBC reports. Lighthizer played a critical role in the imposition of the North American Free Trade Agreement (NAFTA) with Mexico and Canada.