Digital Marketing

Nearly a year after selling TheSkimm to Zifff Davis’ Everyday Health Group, the co-founders of the innovative email newsletter publishing platform aptly teased a new venture vis a vis a mass email.

The law “strikes a careful balance between access to social media and overuse,” the attorney general argues in papers filed Monday with the 4th Circuit Court of Appeals.

In its rebrand, featuring a newly redesigned website, tagline and mission statement letter from founder George Popstefanov, the agency says data no longer is enough in an era of everything AI.

The Cannes Lions award recognizes Credle’s illustrious career and contribution to the industry that started with an internship at Omnicom’s BBDO New York and has spanned more than 40 years.

Being physically in step with another person turns out to be a very effective creative incubator.

Google will add AI-generated voice-over capabilities to Performance Max video ads using ad headlines and descriptions, but there’s an opt-out deadline for marketers working for brands that do not want to participate.

Digital transformation was a key growth driver last year, up 9.2% on an organic basis, while marketing services (including creative advertising) were up 4.6%.

It’s a different story for the NBA, NHL, and MLB with the slow demise of regional sports cable networks like Main Street Sports Group (formerly the Diamond Sports Group’s Bally Sports RSNs). Station groups have made local team deals.

Fox News Media has seen seven quarters in a row of ad-revenue growth, with “high single-digit increases in national rates at Fox News,” says Fox Corp. President and COO John Nallen, president. For the rest of the year he forecasts strong activity for Fox Television Stations due to the midterm political elections. He believes the

Three conservative media figures have have sued the Legislature and the Capitol Correspondents Association, claiming they were arbitrarily denied access to the House earlier in the legislative session, Courthouse News Service reports. They include radio host Ari Hoffman, podcaster Brandi Kruse and correspondent Jonathan Choe. Choe reportedly was denied a press pass because he works for